For clothing brands
Stop guessing which influencer sells your clothes
You're paying creators to promote your brand on Instagram and TikTok. Some of them are worth every penny. Some are burning your budget. Right now, you have no way to tell the difference — and that needs to change.
The problem with how brands track influencers today
Most clothing brands cobble together a mix of gut feel, discount codes, and vague metrics like reach and impressions. None of it tells you what you actually need to know: did this creator make me money?
Flat fees with no accountability
You pay a creator £300 upfront for a post. They post it. You wait. Maybe sales go up, maybe they don't. You have no idea if that £300 worked or went straight down the drain.
Discount codes that everyone shares
SARAH15 was meant to track sales from one creator. Within 48 hours it's in three Facebook deal groups, a Reddit thread, and your competitors' customers are using it. Your attribution data is worthless.
Impressions aren't sales
Your creator sends you a screenshot showing 50,000 views and 4% engagement. Sounds great. But views don't pay the rent. You need to know how many people actually bought something.
No way to scale what works
You're working with 6 creators. Two of them might be responsible for 90% of your influencer-driven sales — but you're splitting your budget six ways because you can't tell who's pulling their weight.
How LinkOwl solves it
LinkOwl gives every creator their own unique tracking link that points to your shop. When someone clicks it and buys, that sale is attributed to that creator. No codes to share, no spreadsheets to maintain, no guessing.
One link per creator, zero sharing problems
Instead of a discount code, each creator gets a unique link — like linkowl.app/go/sarah-styles. It looks clean in a bio or caption, and it's impossible to "share" without the data following it. Every click is tied to Sarah.
See exactly who drove each sale
Your dashboard shows you, creator by creator, how many clicks they sent and how many of those turned into real purchases. Not impressions. Not reach. Sales.
Pay creators based on what they actually deliver
Once you know who converts, you can stop paying flat fees blind. Offer your best performers a bigger cut and wind down the ones who aren't moving product. Your budget goes where it earns.
Works wherever creators post
Instagram bio, TikTok link-in-bio, YouTube description, newsletter — the same link works everywhere. Your creators don't need to do anything differently.
How it works — four simple steps
No developers needed. No technical setup. If you can use Shopify, you can use LinkOwl.
1. Connect your shop
Link your Shopify, WooCommerce, or any other online store to LinkOwl. Takes about two minutes. We handle everything on our end.
2. Create a link for each creator
Add a creator's name, paste in your shop URL, and we generate a unique tracking link. Hand it over in a DM or email — done.
3. Creators share their link
They put it in their Instagram bio, TikTok profile, or anywhere else they post. It just looks like a normal link to your shop. Nothing weird for their followers.
4. Watch the sales roll in — by creator
Every time someone clicks a creator's link and buys, you see it in your dashboard. Click-through rates, conversion rates, revenue per creator. All in one place.
Pricing that makes sense for small brands
5p per attributed sale. That's the whole pricing model. No monthly subscription. No setup fee. No minimum spend. You pay only when someone actually buys something through a tracked link.
If your creators drive 200 sales this month, you pay £10. If they drive 2,000, you pay £100. Your attribution cost grows with your success, never ahead of it.
For most small clothing brands, this works out at a fraction of what you're already spending on flat-fee posts — except now you actually know what's working.
Find out which creator actually sells
Free to sign up. No credit card needed. Start tracking your first creator in minutes.
Sign up free →