Comparison

LinkOwl vs Adjust

Adjust (owned by AppLovin) is one of the biggest names in mobile attribution — built for large gaming studios, major ad campaigns, and enterprise UA teams. If you're an indie developer or small team, it's almost certainly the wrong tool. Here's why.

When Adjust makes sense

Adjust is the right choice if you're running millions in ad spend across dozens of networks and need enterprise fraud protection, granular cohort analysis, and a dedicated account team. It's battle-tested for large gaming studios and top-grossing apps where attribution accuracy at scale is worth the cost and complexity.

When LinkOwl makes sense

If you're an indie developer, solo founder, or small team and your main question is “which link or creator is actually driving my purchases?” — LinkOwl answers that without the enterprise overhead. No sales calls, no annual contracts, no SDK that takes a week to integrate.

Paste a script tag on your site, add the SDK to your app, and create tracked links in seconds. You'll see exactly which campaigns, creators, and links are converting — without spending $500 a month before you've even earned $500.

Pricing comparison

Adjust's pricing is not publicly listed — you need to talk to sales, and minimum contracts typically start at $500/month or more, scaling up significantly with volume. LinkOwl is free to use. You pay £0.05 per attributed first purchase. No monthly fee, no minimum spend, no contract. You only pay when a customer pays you.