Comparison

LinkOwl vs AppsFlyer

AppsFlyer is the world's largest mobile attribution platform — used by Fortune 500 companies with dedicated growth teams and six-figure ad budgets. If you're an indie developer who just wants to know which links are driving downloads and revenue, you don't need any of that. Here's how we compare.

When AppsFlyer makes sense

AppsFlyer is genuinely excellent if you're running multi-channel paid acquisition campaigns, need fraud protection at scale, or have a growth team whose entire job is optimising install costs across Meta, TikTok, Google, and a dozen ad networks. At that level, $0.05 per install is a rounding error.

But the $500/month minimum means you're paying whether or not your campaigns are running. And the dashboard is built for analysts — not for a solo developer checking in once a week.

When LinkOwl makes sense

If you're a solo developer or small team shipping an app and you just want to know which link in your bio, newsletter, or Reddit post actually drove paying users — LinkOwl is built for that. Create a tracked link, share it, and see exactly what converted.

LinkOwl integrates with RevenueCat in two clicks, works with Swift and React Native SDKs, and is designed to be set up by one person in an afternoon — not a team over a week. And because you only pay per attributed purchase, you pay nothing until your users pay you.

Pricing comparison

AppsFlyer charges per install — typically $0.05 to $0.12 per install depending on your plan and volume — plus monthly minimums starting around $500. If your app gets 10,000 installs a month, you're looking at $500–$1,200 in attribution costs alone, before those users have spent a penny.

LinkOwl is free to use. You only pay £0.05 per first attributed purchase. No monthly fees. No minimums. No contracts. You're charged when your users actually pay you — not when they install the app.