Comparison

LinkOwl vs Branch

Branch is a powerful deep linking and attribution platform used by some of the biggest apps in the world. But if you're an indie developer or small team, it's probably overkill. Here's how LinkOwl compares.

When Branch makes sense

Branch is the right choice if you're a large team that needs deep linking, deferred deep linking, cross-platform user journeys, and enterprise-grade reporting. If you have a dedicated mobile growth team and a significant ad budget, Branch gives you the tools to optimise at scale.

When LinkOwl makes sense

If you're a solo developer, indie maker, or small team and you just want to know which links are driving your signups and revenue — LinkOwl does exactly that. No enterprise contracts, no complex dashboards, no week-long integration. Create a link, share it, and see what converts.

LinkOwl works with the tools indie devs already use: RevenueCat for purchases, VibeCode and Cursor for building, and Swift or React Native for shipping. Set it up in minutes, not days.

Pricing comparison

Branch offers a free tier with limits, then moves to custom enterprise pricing that typically starts in the thousands per month. LinkOwl is free to use — you only pay £0.05 per first attributed purchase, and £0.02 per renewal. No monthly fees, no minimums, no contracts. You're only charged when your users actually pay you.