Comparison

LinkOwl vs Linkrunner

Linkrunner is probably the closest tool to LinkOwl — both are indie-friendly attribution platforms. The biggest difference is the pricing model: Linkrunner charges per install, LinkOwl charges per purchase. That one distinction has a real impact on your costs as an early-stage app.

Why the pricing model matters

This is the real difference. Linkrunner charges $0.007–$0.012 per install. If your app gets 1,000 installs, you pay $7–$12 regardless of whether any of those users ever buy anything. If your conversion rate is 5%, you paid $10 to track $0.50 worth of paying customers.

LinkOwl charges £0.05 per attributed first purchase. If 1,000 people install your app and 50 buy, you pay £2.50 — and you only pay because 50 people gave you money first. The cost scales proportionally with revenue, not with install volume.

For early-stage apps with uncertain conversion rates, pay-per-purchase is the safer model. You can't lose money on attribution.

When Linkrunner makes sense

Linkrunner is a solid choice if you need deeper install-level analytics — install sources, device data, cohort behaviour — and the per-install pricing works out well with your conversion rates. It has more feature depth than LinkOwl and is genuinely indie-friendly.

When LinkOwl makes sense

LinkOwl is the better fit if you want the simplest possible setup, care most about revenue attribution (not install attribution), and want to guarantee you never pay more for tracking than the revenue you earned. It's also ideal for web + app tracking in one place — one script tag on your site, one SDK in your app.

Pricing summary

Both tools have no monthly fee. Linkrunner charges per install. LinkOwl charges £0.05 per attributed first purchase — no subscription, no minimum, no contract. You pay when your users pay.