LinkOwl Blog
Attribution for indie devs
Practical guides on tracking what works — from Instagram posts to RevenueCat webhooks.
Apple Search Ads Attribution: Track Which Keywords Drive Purchases
Apple Search Ads tells you which keywords get taps. It doesn't tell you which ones drive actual purchases. Here's how to close that gap.
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How to Track App Downloads from Press Coverage
Your app just got featured in a newsletter or reviewed by a blog. How do you know how many downloads — and purchases — it actually drove? Here's how to track it properly.
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E-commerce attribution without Google Analytics
GA4 is free, powerful, and confusing. Here's how to get clean purchase attribution for your online store without wrestling with Google's latest analytics overhaul.
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Influencer tracking strategy for DTC brands
DTC brands live or die by knowing what works. Here's how to build attribution into every influencer deal so no sale goes untracked.
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How to Vet Influencers Before You Pay Them
Follower counts lie. Here's what actually matters when deciding whether an influencer is worth your money.
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Run a micro-influencer affiliate programme
You don't need 50 influencers and an agency to run an affiliate programme. Here's how small brands do it with five creators and a spreadsheet.
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Scaling influencer marketing for small e-commerce
One influencer deal is manageable. Twenty is chaos — unless you set up tracking properly from the start.
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Track sales in your brand ambassador programme
One-off influencer posts are easy to track. Ambassador programmes are harder. Here's how to keep attribution clean as creators post repeatedly over months.
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Compare influencer performance: who to rehire?
Rank your influencers by actual sales, not follower counts. Here's how to decide who gets booked again.
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How creators should handle brand deal tracking
If a brand sends you a tracking link, that's a good sign. Here's what it means and why it works in your favour.
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What's a good influencer conversion rate?
Benchmarks for influencer conversion rates by platform and niche, and how to tell if your campaigns are underperforming.
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How influencer attribution actually works
A plain-language explanation of how brands connect a sale back to a specific influencer's post.
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How brands track sales from the link in bio
Your link in bio gets clicks. But which post sent them there, and did they actually buy anything?
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How to structure a performance-based influencer deal
Commission-only, flat fee, or hybrid? How to build influencer deals that only cost real money when they work.
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How to structure a performance-based influencer deal
Commission-only, flat fee, or hybrid — how to pay influencers in a way that actually makes financial sense.
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Spent £500 on influencers, got zero sales — why?
You paid a creator, the post went live, and nothing happened. Here's what actually went wrong.
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TikTok Shop affiliate vs your own tracking link
TikTok Shop has built-in affiliate tracking. But it comes with trade-offs most brands don't think about until it's too late.
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Track influencer sales without the expensive platform
You don't need a £500/month influencer platform to know who's driving sales. Here's a lighter approach.
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Track TikTok sales without TikTok Shop
Not using TikTok Shop? You can still track which videos drive purchases on your own site or app.
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Tracking sales when an influencer mentions you
Not every mention comes with a tracked link. Here's how to make sure yours always do.
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Your first influencer campaign: how to track results
Running your first influencer deal? Set up tracking before they post so you actually know what happened.
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How to Give Every Influencer a Unique Tracking Link
One link per creator. Every sale traced. No coding, no spreadsheets, no nonsense.
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How to track sales from nano-influencers
Nano-influencers convert better than big accounts. But tracking their sales is harder because the numbers are smaller and messier. Here's how to do it properly.
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Why Your Influencer Isn't Driving Sales
50k views and zero conversions. Here's what's actually going wrong and how to fix it.
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How to Calculate Influencer ROI (Small Brand Guide)
A simple formula for working out whether your influencer spend is actually profitable — with real numbers, not estimates.
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How to Know If Your Influencer Marketing Works
Likes and views don't pay rent. Here's how to figure out whether your influencer partnerships are actually making money.
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The simplest tool for tracking influencer commissions
Spreadsheets and honour systems don't scale. Here's how to track what you owe each influencer based on actual sales data.
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Shopify influencer tracking without a monthly fee
You're paying influencers to promote your Shopify store. You deserve to know which ones actually drove sales. Here's how to track it without another monthly subscription.
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Shopify Setup Guide — Track Which Influencer Drives Sales
Set up LinkOwl on your Shopify store in under 5 minutes. No coding required.
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Which Instagram Post Is Actually Driving Sales?
Your bio link gets clicks — but which post sent them? Here's how to track Instagram down to the individual post.
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Adjust alternatives: cheaper options that work
Adjust is excellent if you can afford it. Here's what to use when you can't.
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Adjust alternatives: cheaper options that work
Adjust is good at what it does. But if your app makes less than your attribution tool costs, something's wrong.
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Best Mobile Attribution Tools in 2026
An honest comparison of mobile attribution tools by price tier. From enterprise MMPs to pay-per-sale options for indie devs.
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Discount Codes vs Tracking Links: Which Wins?
Promo codes are easy. Tracked links are accurate. Here's when to use each, and why the smartest brands use both.
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Marketing attribution models explained simply
First-touch, last-touch, linear, data-driven — what each one actually means and which matters for your app.
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Measuring influencer marketing ROI (with real data)
Views don't pay your bills. Here's how to track what influencers actually sell, not just what they show.
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How to Pay Influencers Based on Their Sales
Flat fees are a gamble. Commission-based deals align everyone's incentives. Here's how to set them up properly.
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TikTok Attribution for App Developers
TikTok drives downloads, but its built-in analytics won't tell you who actually bought. Here's how to track purchases back to specific videos.
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Track TikTok Influencer Sales for Your Clothing Brand
TikTok creators can sell clothing like nothing else. But which ones are actually driving purchases? Here's how small brands track it.
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The UTM tracking guide for app marketers
UTMs work brilliantly for websites. Applying them to app marketing requires a different approach — here's how to do it properly.
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What Is Marketing Attribution? (Plain English)
Marketing attribution tells you which of your marketing efforts actually led to a sale. Here's how it works, without the jargon.
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Which Influencer Actually Drove That Sale?
You're sending product to creators and seeing sales come in. But which creator is actually responsible? Here's how to find out.
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Affiliate link tracking for mobile apps
Running an affiliate or referral programme for your app? Here's how to give each partner a tracked link and see who's driving real purchases.
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AppsFlyer alternatives in 2026: what actually works at every budget
AppsFlyer is the default choice for mobile attribution. But defaults aren't always the right choice. Here's what else is out there — ranked by who each tool is actually built for.
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Attribution for subscription app developers
Subscription apps need to know which channels drive subscribers, not just downloads. Here's how to track it properly.
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Branch alternatives for mobile attribution
Branch is built for teams with dedicated mobile engineers. If you don't have one of those, here's what else is out there.
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Calculating real CPA for your app
Cost per acquisition means nothing if you can't tie purchases back to the campaign that drove them. Here's how to fix that.
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Mobile attribution explained: what it is, how it works, and how to pick a tool
A plain-language guide to mobile attribution for developers and marketers who've heard the term but never quite understood what's happening under the hood.
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QR code attribution for app purchases
QR codes are everywhere again — on packaging, flyers, event stands, even receipts. But most of them point to a generic App Store link with zero tracking. Here's how to fix that.
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Tracking app sales from your email newsletter
Your newsletter gets opens and clicks. But which edition actually drove a purchase? Here's how to connect your email campaigns to real app revenue.
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App Attribution After iOS 14: What Actually Works
ATT broke most attribution tools. Fingerprinting is dying. Here's what still works for indie developers who need to know which channels drive purchases.
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The Best Influencer Attribution Tool for Small Brands
Big influencer platforms charge hundreds a month. If you just need to know which creator actually sells, there's a cheaper way.
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Adding Attribution to Your RevenueCat Setup
RevenueCat handles subscriptions and purchases. But it won't tell you where those subscribers came from. Here's how to add that missing piece.
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Track App Downloads from Podcast Sponsorships
Podcast attribution is notoriously difficult. Listeners hear your ad, but they don't click anything. Here's a tracked-link approach that actually works.
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How to attribute app purchases to social media posts
You posted a reel, a TikTok, a tweet. Downloads went up. But did that specific post cause the purchase? Here's how to trace sales back to individual social media posts.
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Link tracking for app marketing campaigns
Every app marketing campaign needs tracked links. Without them, you're spending money and hoping for the best. Here's how to set up link tracking that actually tells you what's working.
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Shopify attribution: finding what actually sells
Shopify tells you how much you sold. It's less helpful at telling you why. Here's how to fill the attribution gaps so you know which channels are pulling their weight.
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App attribution without a heavy SDK
Most attribution tools ship massive SDKs that bloat your app, collect data you didn't ask for, and take hours to configure. There's a lighter way to track what's working.
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Organic vs paid app downloads: attribution guide
You're getting downloads from both paid ads and organic discovery. But unless you can tell them apart, you can't tell what's actually working. Here's how to separate the two.
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Adjust Alternative for Small Apps
Adjust is built for scale. If your app makes a few hundred a month, you need something that matches your size. Here's what works instead.
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AppsFlyer Is Too Expensive — What Indie Devs Use Instead
AppsFlyer starts at hundreds per month. If your app makes less than that, you need a different approach to attribution. Here's what actually works for indie developers.
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Attribution for fashion and clothing brands
You posted a reel, ran a collab, and sales went up. But which one worked? Here's how small clothing brands can track what actually drives purchases.
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Branch.io Alternative for Simpler Attribution
Branch does a lot. Maybe too much. If you just want to know which link drove a sale, there's a lighter way.
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Budget app marketing: only pay when it works
When your app makes £300 a month, spending £200 on attribution tools is backwards. Pay-per-sale tracking means your measurement costs never outpace your revenue.
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Deep Linking vs Attribution: What's the Difference?
Deep links take users somewhere. Attribution tells you why they came. Mixing them up means you'll buy the wrong tool.
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Attribution tracking in Expo apps (no heavy SDK)
Expo developers shouldn't need to eject or install a 20MB binary to know which marketing link drove a purchase. Here's a lighter way.
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How to know which ad is actually working
Impressions and clicks don't tell you much. The only number that matters is purchases. Here's how to connect your ads to real revenue.
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Measuring Influencer ROI for Mobile Apps
Follower counts and engagement rates tell you almost nothing about whether an influencer deal actually made money. Here's how to measure the bit that matters.
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Mobile attribution explained for indie developers
Attribution tells you which marketing activity led to a purchase in your app. Here's what that actually means when you're a solo developer with a real budget.
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Mobile Attribution Without the Monthly Fee
Most attribution tools charge hundreds a month whether you make sales or not. Pay-per-sale attribution flips that — you only pay when your app actually earns money.
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Marketing attribution for React Native apps
You're running ads, posting on TikTok, paying influencers. Purchases are coming in. But which channel is actually driving them? Here's how to track it in React Native.
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Which Channel Drives Your RevenueCat Sales?
RevenueCat tells you someone bought a subscription. It doesn't tell you why. Here's how to figure out which marketing channel actually drove each purchase.
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How to Track Which Instagram Post Drives App Sales
Most indie devs post on Instagram with no idea which post actually drove a purchase. Here's how to fix that with attribution links.
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Tracking Reddit Ads to App Purchases
Reddit drives weirdly targeted installs. The problem is knowing which subreddit, post, or ad actually led to a purchase. Here's how to fix that.
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Track Sales Per Influencer for Your App
Giving every influencer a unique link is obvious. Actually seeing which ones drive purchases is the part most people get wrong.
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How to Track TikTok Sales for Your App
TikTok can drive thousands of downloads overnight. But which video actually led to a purchase? Here's how to track that properly.
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Which Marketing Link Actually Drove That Sale?
You posted on TikTok, Reddit, and your newsletter this week. Three purchases came in. Which channel earned them? Here's how to stop guessing.
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Attribution for X (Twitter) app campaigns
X ads can drive app installs, but the platform won't tell you which ones turned into paying customers. Here's how to close that gap without a full MMP integration.
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Track App Downloads from YouTube Sponsorships
You paid a YouTuber to talk about your app. Downloads went up. But did those downloads come from the sponsorship, or would they have happened anyway? Here's how to find out.
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Give Every Influencer a Unique Tracking Link
One link per influencer. That's the whole trick. Here's how to set it up so you can see exactly who's driving purchases.
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UTM Tracking for Mobile App Purchases
UTM parameters work brilliantly for websites. Getting them to work for mobile app purchases takes a different approach — here's what actually works.
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You vibe-coded an app — now track its marketing
Building an app with AI took you a weekend. Figuring out which marketing channel actually drives purchases? That's the part nobody talks about.
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What is app attribution and why does it matter?
You're spending time and money marketing your app. Attribution is how you figure out which of those efforts actually led to a sale.
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Which marketing channel actually works for small brands?
You're posting on Instagram, running TikToks, sending newsletters, and trying ads. Something's working. You just don't know what. Here's how to find out.
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Why Indie Developers Need Attribution (And Why Enterprise Tools Aren't the Answer)
AppsFlyer and Branch are built for companies spending £50k/month on ads. If you're an indie dev trying to grow a £500/month app, they'll cost you more than your app makes.
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How to Set Up Purchase Attribution with RevenueCat
RevenueCat handles your purchases. LinkOwl tracks where those purchases came from. Here's how to wire them together in about 15 minutes.
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